What is information management when compared to computer science? The real difference is in application. While computer scientists are focused on science, mathematics, and a technical approach to computing, information systems is more focused on individual and organizational development. This typically involves using the programming created by computer scientists.
The central role of Interaction Design when creating delightful customer experiencesOrganisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.
How can companies acquire greater maturity in the use of information? Ground-breaking research reveals some answers. Following an ambitious program of “field” research – involving more than 1200 managers in more than 100 companies across 26 economic sectors and 40 countries – we at IMD have scientifically demonstrated a causal link between a company’s performance and its maturity with regard to its “information orientation” (IO)