What does it take to be successful at managing innovation? Patricia Seybold, founder and CEO of the Patricia Seybold Group and a New York Times best-selling author on the subject of innovation has a few ideas to share.
This is the forth part in a series of articles that take the need of innovation under the loop and share some of the imperatives, must haves if you will, to create and sustain “NEW” in business or organizations. This article focuses on the need for ownership, as all successful innovations need a champion within the organization.
This is the first in a series of articles that take the need of Innovation under the loop and share some of the imperatives, must have’s if you will, to create and sustain “NEW” in business or organizations. The material is based on 25 years of hands on experience in the innovation space and the recently published book “Robert's rule of innovation”.
It never ceases to amaze me. I’m meeting with the executive committee of a major global company. I’ve just asked if innovation is one of their top strategic priorities. Their unanimous answer is “yes”. I then ask about their individual responsibilities. “Which one of you is the CFO?” “Who is head of HR?” “Where’s the CIO?” One by one their hands go up. Yet when I ask to see their global director of innovation, nobody raises a hand. Everyone just looks at me with a blank expression. So, sure, this company understands the innovation imperative. But nobody in its leadership team is directly responsible – or accountable – for making innovation happen across the organization. And they don’t even seem to be aware of the paradox.
I have long argued that companies should look more at the people side of innovation rather than concentrating all their efforts on processes and concepts. The necessity of building trust as a basis for successful open innovation makes this even more relevant, and it also brings more power to the people who really drive innovation within a company.
In many organizations, big ideas cause change, and thus they tend to encounter a significant amount of resistance and inertia. The solution, according to Jeffrey Baumgartner, is to cultivate idea stakeholders. Read on to learn how to build support for your big ideas.
As the global economy has improved and CEOs get past their hunker down/cut costs/survival mentality, the question of how to drive growth begins to dog them. But getting senior management to take action on innovation often needs a catalyst, and a solid strategy for getting them to say "yes" to innovation.
