innovation community

Want to Drive Innovation? Talk to Your Customers

The customer is always right. The timeless aphorism holds truer now than it ever did before, as the customer truly drives the ever-changing trends and shapes the industry, with companies battling each other to stay relevant in the hearts and minds of their devoted audience.

How to Build an Enthusiastic Innovation Community

If you’re working with an innovation management platform, then you know the importance of building a community. The success of these programs is intrinsically linked to the spirit and engagement of your community: how much they participate, how they’re participating, why they’re participating.