The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them. This time I like to introduce a structured ideation method, which combines both creativity and business reality.
All too often, hastily planned brainstorming sessions bring up a lot of good ideas that somehow never get used, while the boring kinds of ideas you are trying to get away from seem to be used again and again. One reason for this is the lack of an innovation plan, according to Jeffrey Baumgartner.
What's are the differences between managing an ordinary business project and managing an innovation project? Joyce Wycoff, in a recent issue of the InnovationNetwork's Heads Up! e-newsletter, provides some important insights: