How to Increase Your ROI by Measuring and Managing Your Innovation

Studies have shown that companies’ return on innovation (ROI) or hit rate is somewhere between 2-10%. That is another way of saying that around 90% of all innovation efforts are never commercialised or used in general. Jørn Bang Andersen, senior advisor to the Nordic Innovation Centre (NICe), presents a NICe case study on possible ways to dramatically change that.

Connect + Develop℠ with Procter & Gamble

At the heart of P&G’s design for growth is their capability to innovate. Over 50 % of innovation should be acquired from outside the company, according to CEO A G Lafley. Read more about how P&G works with open innovation through the concept of Connect + Develop.