When it Comes to Innovation, Trust your Intuition

MBA students are taught to treat business in a rational, scientific way. They analyze situations, develop financial models, critically examine management decisions and logically examine different scenarios. When they emerge from the hallowed halls of academia, they are often surprised to find that businesses run much less on logic and much more on emotion. It is not cold, intelligent analysis that drives most organizations forward. Emotional energy is often the real engine behind successful people and organisations.