The Intensity Factor in Innovation: Principles from Zen Philosophy

This paper is a follow-up to my previous article, “The Eastern Way: How Chinese Philosophy can Power Innovation in Business Today” (June 18, 2012). The present article defines the concept of intensity in innovation, using Eastern Zen philosophy, in a way that can be useful for business while avoiding too much focus on personality traits. Zen intensity in innovation stresses intuition, sensory and physical experience/re-experience, artistry, the integration of conflicting ideas, and the avoidance of premature choices. Examples are cited from the career of the late Zen enthusiast, Steve Jobs. Regarding the use of time, the Zen approach to intensity implies a full and sustained engagement of all creative processes, not simply a rapid time to project completion.