People will remember the first and last times they interact with you. Use innovation to make sure each touch point is memorable and makes a good impression.
Twitter can be a powerful tool for developing breakthrough ideas. In fact, it's one of the best tools for exposing you to new ideas, insights and trends. Unfortunately, it has gained a reputation as a place where narcissistic people talk about the glorious minutiae of their lives - such as, "Guess what I'm having for breakfast?" There is some of that, of course, but it is also a vibrant community where people share some amazing ideas and resources.