At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.
The central role of Interaction Design when creating delightful customer experiencesOrganisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.
Apple’s anticipated addition to the Smart Speaker conversation will be released on Friday. Much as been said about this speaker and the broader commerce implications resulting from the confluence of voice recognition and AI technology. A confluence dubbed as conversational commerce by Uber’s Chris Messina in a piece published on Medium in 2015.