Design Thinking in new Product Development What is design thinking's role in the new product development process? Michael Fruhling explains. Sarah Vandenberg2021-12-02T07:41:15-08:00January 5th, 2011|Categories: Uncategorized|Tags: analytical mastery, customer experience, design thinking, enterprise innovation, holistic, intuitive originality, invent the future, Problem Solving, product design, Product Development, storytelling| Read More