inventor

Reviving the Swiss Watch Industry: The Remarkable Story of Swatch with Elmar Mock

Elmar Mock is the Founder of Creaholic, but he began his career as an engineer in a deteriorating watch industry. Elmar approached top-level management within his company with an insane idea, a new way to completely innovate the industry and improve sales. Everyone thought he was crazy and his co-workers distanced themselves from him, but that turned out to be a good thing.