Reviving the Swiss Watch Industry: The Remarkable Story of Swatch with Elmar Mock

Elmar Mock is the Founder of Creaholic, but he began his career as an engineer in a deteriorating watch industry. Elmar approached top-level management within his company with an insane idea, a new way to completely innovate the industry and improve sales. Everyone thought he was crazy and his co-workers distanced themselves from him, but that turned out to be a good thing.

Want Breakthrough Innovation? Then Don’t Listen to your Customers

Crowdsourcing and customer-focused innovation are very popular today. But by themselves, they're not a very good way to achieve breakthrough innovation, warns Jeffrey Baumgartner.