job to be done

Riding the S-Curve with Whitney Johnson

“Companies don’t disrupt, people do,” says Whitney Johnson, who is best known for her work on driving corporate innovation through personal disruption. She discusses the four things that help you know whether you’re on the right or wrong S-curve and shares examples of how to disrupt a constraint in a company environment. Tune in for more insightful advice.

Digging into Your Consumers’ Needs, with Naivety

In an inspiring conversation with Terese Alstin, co-founder of Hövding, the invisible helmet company, Cesar Malacon highlights the innovator’s ability to remain naïve when developing new products and introduces a contemplative approach to find consumers’ real needs.