lateral thinking

Boosting the Brain’s Creative Powers & Creating the Best Environment for Innovation

Creative thinking can be trained, and an environment for innovation can be purposefully built. Often plagued by a sense of urgency and pressure the modern office does not appear to be the ideal incubation opportunity for innovation – and yet there are strategies that can be used to defy the odds. So just how do we maximise the brain’s neurological capabilities in the midst of the busy contemporary working environment?

Ever Heard of the Groan Zone?

The switch from divergent to convergent thinking in innovation workshops is smooth in literature but extremely tough in reality. In this article Susanna Bill explains how she was on the verge of making a huge mistake until she learned about the middle component between divergence and convergence: the groan zone.

How Design Thinking Can Enrich Business and Marketing Innovation

Design empowered innovation combines the best of right and left brain thinking. It has the capacity to deliver better ideas, with more relevance, realized earlier. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By embracing chaos and play in brainstorms, creative teams can explore further. By iterating and early prototyping, ideas become real and develop more rapidly.

Stop the Reckless Brainstorming and Focus your Creativity!

In their desperation to be innovative, companies often brainstorm themselves into idea overload, generating ideas that ultimately are failures. But what if companies could focus those brainstorming efforts and develop an efficient, targeted process for creativity? InnovationManagement asked Tony Ulwick to share his thoughts on how to leverage the creativity and get a better outcome.

Teaching Lateral Thinking to Leaders

Everyone can greatly benefit from improved lateral thinking skills, and no one more than entrepreneurs, managers and CEOs. This is exactly where motivational speaker and author, Paul Sloane focuses his energy. In this week's Hello There Paul tells IM about his experience and asks for your input on his most recent project.

2019-10-15T15:07:37-07:00March 25th, 2011|Categories: Interview, Leadership|Tags: , , , |