Seth Godin recently published a blog post about a concept called "idea tourism." In it, he warns that we can't just be spectators when we come in contact with big ideas that could potentially transform our businesses. Rather than superfically reading about this big idea, I decided to dig deeper into it, to understand what it really means to you and I.
Does your company currently consider alternative future states which anticipate your competitors' likely new product introductions? Or, new competitors, not yet known in the market? If not, it should.
Changes in our external environment can often open up new opportunties for innovation, if only we have eyes to see them. A case in point is the sport of high jumping.
Open innovation has been hyped in the media and by some consulting firms over the past few years as the next new thing and is just giving a term to an activity that has been underway in business for a long time. Simply put, open innovation is partnering to gain leverage and build barriers to competition.
