Open innovation crowd sourcing methods, when applied to the right problem, can effectively extend the solution provider search beyond the boundaries of an industry. This article presents the application of a targeted broadcast crowd sourcing method to identify unobvious solution providers for a German chain-drive industry consortium. The majority of solutions submitted through this method were previously unknown to the consortium. This evaluation demonstrates the power of open crowd sourcing to provide solutions from discontinuous industries and how effective crowd sourcing can be in open innovation.
Ideascale2019-10-15T15:14:57-07:00July 31st, 2013|Categories: Collaborative Innovation, Open Innovation, Strategies|Tags: case study, chemical industry, Crowdsourcing, europe, innovation challenge, innovation lifecycle, Innovation Management, innovation networks, linked innovation, local search bias, methodology, open call, Open Innovation, Product Development, R&D, report, solution provider|