Many managers are very good at working out the cost of implementing an idea. But they often completely fail to calculate the cost of NOT implementing it. This may sometimes be far more expensive than implementing it, especially over the long term, warns Jeffrey Baumgartner.
If you're a manager who wants to lead creativity effectively, there is hope and support available. You could be remembered as fondly as Herb Brooks is remembered by the 1980 U.S. Olympic hockey team. He's the guy who helped them achieve a miracle.