market creation

The Value of Disruptive Innovation vs. the Value of Incremental Innovation

Most startups hope to disrupt their markets by delivering a novel idea or a more-suitable functionality—frequently at a lower price. Disruptive Innovation may be how your company arrives, but ultimately, as competition grows and your business and brand evolves, you will need incremental innovation to stay relevant.

The Boom – Not Doom – from Market Failure

What do non-consumption, organizational friction and market failure have in common? These days, everyone is “innovating” to find the next big thing. But where do you start? One way is to try and think of innovation as having mass, and therefore it cannot be created from truly nothing. Innovation must start somewhere, and it must start with something that already exists.

What Visionary Companies Do Differently

Visionary companies do not only try to see into the future – they create the future. The history of innovation is scattered with examples of misjudgments regarding the dynamics of new technology. Less than two years before Polaroid’s bankruptcy, Morgan Stanley made the following statement: “We are upgrading Polaroid to Outperform from Neutral based on the company’s new product performance…