market intelligence

Market Intelligence Oriented Culture: a Key Driver for Innovation

It is always a great achievement when we can affirm that something has been done according to one strategic plan, goal or thought. Sound strategic planning capabilities depend on industry/sector specific understanding and full perception of the external competitive environment. In the sixth and last of a series of articles focused on Innovation Culture, the focus is on a process called Market Intelligence (MI). This process can be affirmed as a cyclic, continuous organizational process that deals with dispersed data, information and knowledge in a competitive sector, to produce knowledge to be applied by companies in their strategic marketing planning.

Beyond Tech and Elusive Geniuses – The Everyday Innovation Heroes

Apple, Google and General Electric success stories centre on groundbreaking characters and geniuses. But 99% of companies worldwide are unlike any of these. Most organisations are made up of people like you and me: reasonably proficient in innovation management but surrounded by innovation agnostics. People who can share with us the tough, yet stirring mission of pushing boundaries to shape a bit of future.

It Works! The ‘Results Equation’

We are moved by goals. The resolve to reach the finish line pushes us forward: at work, in life. Why then do we keep idea management initiatives alive when it’s not clear what results they deliver (if any)? And how often have we yearned for a formula that definitely makes it all happen?

Sitting on Untapped Potential – The Power of Your Organisation’s Collective Intelligence

In the autumn of 1906, 85-year-old Sir Francis Galton made a fascinating discovery on the judgment power of crowds: The accuracy of groups is far greater than of individuals. It’s a well-known story yet worth recapping. Surprisingly, the central character is a fat ox.

Using Strategic Intelligence Platforms to Advance Innovation

Leaders need to develop a ‘habit of knowledgeability,’ according to Haydn Shaughnessy, who has written extensively on change and innovation for Forbes, WSJ, InnovationManagement and HBR, among other noteworthy publications. In this article, Harun Asad expands on this notion and suggests how to build and implement a strategic intelligence platform that facilitates advancing innovation.

Keeping a Constant Flow of Innovations at BASF

InnovationManagement recently spoke to Dr Thomas Weber, Managing Director of BASF’s Future Business, about what it takes for a large company to maintain a constant flow of innovation ideas and a spirit of enthusiasm to feed the pipeline.