When providing a customizable product how can a firm minimize the burden of choice and maximize the customer joy resulting from the co-creation process? In part five in this series on mass customization Professor Frank Piller explains how to turn choice complexity into customer experience and loyalty.
Innovation projects are said to fail 90% of the time. Why is this? Part of the answer lies in the special “innovation teams” who are mandated with finding breakthrough growth in large corporations. Setting these teams up for success is vital, yet corporations often fail when doing this. This article provides a collection of ten tips that serve as a talent management roadmap for growth companies in search of high-performance teams that deliver.
A new trend in business and product development is ‘co-creation’. By its very name it implies a collaboration between the company and some other entity. In this case it is the consumer who partners in the creation of value. The term ‘co-creation’ is not new, however, but is now receiving more attention - driven largely through the increasing use of the Internet and social media websites - as companies endeavour to differentiate themselves from the competition.
In a recent SAP Community Network post Harun Asad mentioned innovation as one social strategy. In this article he explores the role of social in innovation strategy more broadly, and cites several real-world examples as well as shares some predictions for the future.
Companies put in lots of Market Research efforts to nail down the needs, wants, wishes and whims of the elusive consumers. But, how reliable are the results? Are there logical – or illogical – reasons why consumers sometimes say one thing and still do the other? In this blog, Bengt Järrehult uses the findings of Daniel Kahneman, the Nobel Laureate in Economy 2002 to understand more of this in the area of innovation.
Mobile health apps are set to change the way individuals can look after their health, doctors can diagnose and monitor patients, and medical research can collect data and develop their research. As health apps go from ‘dumb’, i.e. use only aggregated or limited personal data to intelligent using personalised health records and genetic data, a revolution may be underway.
Many managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone. Unfortunately, the reality is that product failure is more common than success. So what are the reasons for product failure and what steps can companies take to avoid it?
Every year hundreds of millions of pounds are spent on consumer and market research. All those involved in NPD will know how a myriad of research projects is deemed fundamental. Yet, managers across the globe may be wasting a good portion of their research budget. Learn more on how to leverage research results and create new opportunities in this article by Bryan Urbick, Chairman of Consumer Knowledge Centre.
Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.
Design thinking should be a way of life for senior managers. Melba Kurman spoke to Sara Beckman, design and innovation expert at Haas School of Business at the University of California, Berkeley, about how to apply design thinking to the innovation process.
Research at Lund University is world-class. Research is undertaken in areas such as biotechnology, nanotechnology, automatic control, wireless communication, logistics, ecology and cognitive science.