Marketing a small business may seem to be a daunting, expensive task. But it doesn’t have to be so. These expert marketing tips specifically for small business owners offer proven strategies you can apply immediately to start reaching out to your customers.
There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.
Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.
I have asked Costas Papaikonomou (CP), founding partner of innovation powerhouse Happen, to discuss with me (FP) the theme here below. The purpose is to spark useful conversations about the evolution of the Marketing and Brand job.
In the world of small businesses, there are only three golden rules you need to keep in mind:
In today’s business world the quality of your website can either make or break your company. It is one of the main means of communication with your customers and potential business partners. In addition, you can represent your brand, company values, and products. But simply creating an ordinary website is never enough, it requires constant work and upgrades so as to follow the ever-changing tech demands, along with the growing needs of new users.
We often talk about the role of innovation in an age of constant, radical disruption, as defined by the 4th industrial revolution. Within this new environment, innovation leaders should play an essential role in helping the organization thrive and drive growth.
Beer is one of the oldest alcoholic beverages. It was brewed around the ancient world at various times, in Mesopotamia (known today as Iraq), ancient Iran, ancient China, Egypt, and Armenia, ranging from 3,500 to 10,000 years ago. Beer was one of the first fermentation processes undertaken by humans.
If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.
Having the right people on your start-up’s team – especially in its early days – can mean the difference between unparalleled success and embarrassing failure.
Are you innovative or creative? Are you looking for an ingenious career field for yourself? If the answer to these questions is a yes, then get ready because you’re about to discover 5 innovative careers for individuals looking to help the world.
Three principles to navigate the blurring lines of retail, content, and new product development to simultaneously solve for consumer and commercial needs.
In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.
Increasing brand visibility and exposure is something that can really make all the difference, because no matter how good and unique your product or service is, you won’t have too much success if you don’t promote it through social media platforms.
B2B, or business to business marketing, involves selling of a [...]