For the past 11 years, we’ve worked with product managers and helped them to perform better. We know their challenges and we know their worries and needs. For this reason, in this article, we want to share some tips that make their life a lot easier.
Today’s business leaders view innovation as a means to fight the financial crisis, however a new European study by INSEAD and Logica warns that the link between the money spent and the final result is broken. Their findings show that the majority of business leaders commit substantial resources to innovation, but only nine percent use ROI as a measure of innovation. What’s more, the Nordic countries achieved the lowest rating when it comes to measuring and implementing innovation.