Everything is derivative. Take advantage of that. “New” ideas are the next step in an extensive network of existing people and ideas. If we can get the data and reconstruct the network, we can analyze it and understand where branches of a network have the potential for innovation. Great ideas do not need to be created. They can be discovered.
Look at almost any industry and you will see companies struggling to differentiate what they have to offer from everything else in the marketplace. So it’s hardly surprising that one of the most common complaints I hear from senior executives is “My product is becoming commoditized. Is there a way out?”