new markets

The Eight Attributes of Bottom-Up Innovation Leaders

Bottom-up innovation is fueled by many ideas initiated by employees, as opposed to top-down innovation, which is fueled by a strong vision - often by the company’s founder. Bottom-up innovation leaders are entrepreneurial, supported by management’s emphasis on creativity and a can-do culture, and often share these eight attributes.

Identifying and Exploiting New Markets in Growing Economies

The importance of new markets to growth can’t be overstated. But emerged, emerging and frontier markets are not just about growth. They are a perfect opportunity to extend our innovation capabilities. IM takes a look at the lessons of India as a product frontier.

Co-Innovating for the Future

Realising the limitations of their own knowledge, and internal R&D capabilities, an increasingly high number of companies are currently making the decision of partnering externally to develop new technologies. Companies’ interactions with their business partners or even competitors are becoming more and more frequent.

How to Create More Growth Through Disruptive Innovation

According to disruptive innovation theory, companies have the best chance of creating new growth through the introduction of disruptive innovations in the market. But what is it and how can firms be disruptive? And why do they fail to be disruptive? Learn more about disruptive innovation in this article by Gunjan Bhardwaj, head of Ernst & Young´s Global Business Performance Think-tank.

Challenges for Innovation in Network Markets

Markets can be quite hostile to new products launched, and in fact they refuse most new products. This hostility to new products can even be stronger in network markets, where all players are interconnected. Read more about the challenges to be addressed when you enter into network markets in this third article in a series of five by Gunjan Bhardwaj, head of Ernst & Young´s Global Business Performance Think-tank.