Sparking Growth Systematically: How to Turn Innovation into a Discipline
The long-term benefits that come from game-changing breakthroughs require work: unconventional methods of seeking out the unmet and unarticulated needs of customers, faster prototyping of ideas, new ways of funding ventures, and compensation systems that provide incentives to increase the revenue from new products and services. Author Robert Tucker explains three ways in which successful companies have overhauled their innovation processes.