non-customers

Forget your Customers and Develop Innovative Business Models!

Merely focusing on customers will not lead to groundbreaking changes in your business model. Instead, opportunities for business model innovation arise when focus is shifted to value creation for non-customers.

Ideascale2021-12-02T07:41:07-08:00December 15th, 2010|Categories: Strategies|Tags: Business Model Innovation, global market, hidden needs, non-customers, value creation|

To Identify Opportunities for Innovation, Focus on the ‘Customer Chain’

Many companies focus exclusively on the users of their products. If they would only widen their view to encompass the entire "customer chain," they would see amazing opportunities for innovation, according to Daniel Scocco.

Sarah Vandenberg2020-08-10T12:05:42-07:00December 8th, 2006|Categories: Uncategorized|Tags: customer chain, customer engagement, customer experience management, customer involvement, enterprise innovation, non-customers, Stakeholders|