Marlowe and Susan present their strategic innovation plan to the senior executives at Accipiter, recommending incremental innovation for organic growth, and disruptive innovation in new products. The question is, have they created enough innovation momentum to convince management to take on two simultaneous innovation projects?
At precisely the time when leaders need creative managers, we're all so overworked that we don't even have time to think. Here are some tips to help you counteract the forces of 'mass distraction' and cultivate your creativity.
For companies desiring organic growth and whose innovation efforts are not yielding the results demanded, using a Strategic Innovation approach using structured tools and methods will produce higher value products, services, systems, and environments that will resonate deeper with people to encourage them to become loyal customers. This approach delivers better solutions that are feasible to build, viable for profit, and desirable to the user.