When you introduce the practice of collaborative innovation to your organization, you make the case to your colleagues that the approach will benefit them more than the status quo. Why might they agree with you? Why might they change their beliefs and behaviors? Have you developed your campaign of persuasion? Innovation architect Doug Collins shares his thinking on how you might influence people to share your beliefs about the benefits of the practice.
Building the buy-in for your ideas is a key determinant of your success, both inside and outside of your organization. How do your idea-selling skills stack up? Here are some tips on how to improve them!