Design empowered innovation combines the best of right and left brain thinking. It has the capacity to deliver better ideas, with more relevance, realized earlier. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By embracing chaos and play in brainstorms, creative teams can explore further. By iterating and early prototyping, ideas become real and develop more rapidly.
Ideascale2019-04-29T17:16:41-07:00December 26th, 2011|Categories: Strategies|Tags: business development, communications, Creativity, customer research, design thinking, ethnography, innovation investment, Innovation Strategy, lateral thinking, marketing, observation, prototyping, renovation, ROI|