Who among us doesn't shop on Amazon, EBay or Ali Express? Remember when we still went to actual stores for every single purchase? It wasn't that long ago. And if you think we've reached the end of the process, you're mistaken - the world is going to keep changing. The direction is clear. We're in the midst of a tremendous change.
Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.
Startups are moving the business at the moment, given the fact that many successful entrepreneurs are starting their new projects within this environment, especially if they're tech related.
In the world of small businesses, there are only three golden rules you need to keep in mind:
While the importance of innovation is crystal clear for many organizations, daily execution usually remains challenging. When renewing products, services or business processes, companies often encounter the same obstacles. But what if companies could learn from each other? Can innovation be streamlined by sharing successes and failures? That’s precisely what the first CREAX innovation roundtable was determined to find out. In collaboration with Oracle, we gathered a diverse group of innovation professionals for a lively debate on how to move from theorizing to getting things done. This is what we learned.
How can mind mapping help businesses elevate performance and strive towards innovation? Every entrepreneur or business professional will agree that an exceptional business performance is what drives the company and exemplifies a solid base for success, amongst great competition and fast moving markets, always hungry for innovation and groundbreaking products or services.
For all Departments: How can IP help HR, R&D, Sales & Marketing, Production, Finance & Purchase, CEO or Owner?
The patent database, with its 69 million documents is one of the richest resources of knowledge worldwide. The real key to its application is the refined ways to distil the relevant information. This article will highlight novel patent research, and its relevance for each department of a typical company.
Incumbents. Everyone who isn’t one hates them and if they don’t already tease you enough from their ivory towers you just know that their lazy overpaid salesman is playing golf somewhere waiting for orders to drop into his inbox before he goes to the nineteenth hole. So how will your sales teams topple the golfer?
Your teams did their market research. They ran an array of consumer insight sessions. They found the customers’ real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?
Can an organization be too customer oriented? What are the consequences of letting short term requirements of existing customers cannibalize the exploration of your own an agenda? How can a sense of meaning be reinstalled in disillusioned development organizations? Read Susanna's latest blog post to find out.
Managers may come in all shapes and sizes, but almost all of them struggle with innovation or the lack there of in their organization. Gis van Wulfen introduces us to seven different managers who explain their views on innovation. Do you recognize any of them?