What is top of mind in the world of product management? What does the product manager seek? How might the practice of collaborative innovation help the product manager achieve their goals? The innovation architect Doug Collins shares his perspective on these questions based on his recent participation in a product management summit.
Where do you start when you want something new? Whether the aim is just an improvement, a small incremental change or something more unique, disruptive and breakthrough, the start will probably determine where you end up. Do you start jotting down ideas? Do you grab a whiteboard and Post-Its, get a few people in the room, and start brainstorming?