The Value of Disruptive Innovation vs. the Value of Incremental Innovation

Most startups hope to disrupt their markets by delivering a novel idea or a more-suitable functionality—frequently at a lower price. Disruptive Innovation may be how your company arrives, but ultimately, as competition grows and your business and brand evolves, you will need incremental innovation to stay relevant.

Innovation Strategy: Are your Ideas Audacious Enough?

In most business ideas, there is a direct correlation between how audacious and risky an idea is and its innovativeness and reward potential. In this article, Jeffrey Baumgartner explores the relationship between audaciousness, risk and reward, and provides some advice on what the right mix is.