External networking serves many purposes for a company, and modern digital marketing has become a combination of marketing, customer service, and public relations. Social media and other platforms also allow industry experts and organizations to engage in public conversation about important topics, so being involved and engaged in business and local communities is vital to a company’s success in order to appeal to modern socially conscious audiences.
Customers are people. Users, choosers, and influencers are people. Channel partners are people. People create things for other people to use in exchange for money. Understanding what motivates people can help us to overcome hurdles to effective creativity and innovation.