Once purely a form of entertainment, video games are now being used to explore solutions and educate the public on some of the world most challenging social issues. While many social issues are not new to the public video games offer an excellent tool for getting people engaged and thinking about the future.
This concludes the survey by the Association for Information and Image Management (AIIM), the global community of information professionals, authored by Andrew McAfee, a principal research scientist at the MIT Sloan Center for Digital Business and the AIIM Task Force on Social Business and Innovation.
Product innovation is about developing and delivering the “next” product or service-to-market quickly and cost-effectively. A well-managed innovation process that meets customer demands for new and unique products and services can contribute to creating a competitive advantage and business growth. Organizations can improve their innovation processes through the use of next-generation social technologies, says Catherine Constantinides.