Small companies developing new technologies strive to survive the process of technology development: they have scarce resources to engage in business relationships. Is there any value on which they are missing out?
Over the past year or so there have been more and more lists available online on how to "do innovation." Since the world is becoming extremely sound-bite driven and people are trying to perform multiple jobs simultaneously, this is probably the inevitable result. If you are charged with, or interested in approaches to delivering new value to the market, you may want to consider these following thoughts.