Four Points to Consider as the Business Sponsor of an Ideation Challenge
Your organization holds you accountable for the profit or loss of one of its brands, channels, or regions. Maybe you oversee the business as a whole. You have an opportunity to apply collaborative innovation as a means to engage a wide swath of colleagues on resolving a critical business question with you. Should you proceed? If you do proceed, what points should you keep in mind to ensure you make productive use of your time and the time of your community members? In this article, community architect Doug Collins covers the four critical points to consider as the potential business sponsor of an ideation challenge.