The ISO 9000 international standard family is primarily meant to normalize and maintain various aspects of quality management. ISO 9001, one of the most prominent, explicitly establishes best-practices for Quality Management Systems (QMS) across a variety of industries.
Look at almost any industry and you will see companies struggling to differentiate what they have to offer from everything else in the marketplace. So it’s hardly surprising that one of the most common complaints I hear from senior executives is “My product is becoming commoditized. Is there a way out?”