stimulation map

There is a saying, “horses for courses”. It means that certain character types (horses or people - or others) perform in different ways depending upon the circumstances. This holds true in collaborative engagements, whether they are crowdsourcing exercises, virtual focus groups, online research communities or a growing number of other online activities. A key success factor that we found over the last number of years -- and perhaps the key success factor-- is understanding what the best stimulative environment is for that activity, and your participants.