Harnessing the Power of Insight: Customer-Centric Innovation in a Changing World

Anyone has the raw capability to think of a great idea, but not everyone has the ability to bring ideas to fruition. It’s a process that requires vision, a strong handle on industry trends (both present and future) and risk takers willing to champion seemingly impossible feats. Most companies have innovators or teams of innovators with these qualities, but many don’t incorporate both customer feedback and customer observational research as key components for designing the next generation of product development. This article will explore the benefits of leveraging a customer-centric model to create more innovative, user-friendly devices that provide the support customers really need.

How to use Systems Thinking to Unearth Innovation Opportunities

It used to be that "systems thinking" was a specialty reserved for a select few intellectuals. Now that it's clear every element of our work is part of a larger system that visibly and invisibly shapes our individual and organizational opportunities and risks, it's time for all us, and especially those looking towards innovation, to become systems thinkers. Why? Understanding system dynamics provides insights into where innovation will have a high payback, explains Kay Plantes.

Strategy as an Innovative Design Process

Unpredictable, turbulent markets and fluid industry boundaries characterize today's global economy. Yet our approaches to strategic planning, formed in the closed markets of the Industrial Age, often assume exactly the opposite. As a result, companies are mired in commoditization, industry disruptions from unexpected competitors, stalled growth, and tentative strategies. To gain the agility needed to thrive in today's complex and demanding open markets, strategy must become an innovative design process focused on value creation, says Kay Plantes.