Anatomy of an Effective Front-End of Innovation Cycle
The Front End of Innovation is that fuzzy bit where someone, or a group, conceives a new business concept. We say “fuzzy” because it’s the part of the innovation process that is the most purely creative. It’s a step into the unknown to create something new and calls for different tools and techniques. Because it’s fuzzy, we think it’s useful to break it down and look at it step-by-step.