Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.
Ideascale2020-07-10T11:47:40-07:00November 23rd, 2012|Categories: News|Tags: automotive industry, branding, case study, Competition, competitiveness, customer engagement, customer experience, customer experience management, data analysis, digital era, digital innovation, digital platform, Employee Engagement, feedback, in-depth article, marketing, marketing campaign, social media, Volvo|