Your teams did their market research. They ran an array of consumer insight sessions. They found the customers’ real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?
The key to surviving the global downturn is to focus on strategic renewal - adapting your company and its business models and strategies to the new market conditions - according to author Rowan Gibson.