The world is changing, yet people constantly assume, incorrectly, that tomorrow will be like yesterday. When business leaders make this mistake, the outcomes are generally bad because opportunities are lost. Competitive advantage is gained with the ability to transform insights into useful innovations by seeing the unseen. In this chapter excerpt of Agile Innovation, Langdon Morris explains how ethnography drives better innovation at a top-five U.S. financial services company.
Ideascale2019-10-15T15:21:23-07:00February 5th, 2015|Categories: Agile Innovation, Leadership|Tags: agile innovation, agile project management, banking, Collaboration, education, empathy, ethnography, hidden needs, Innovation Culture, motivation, soft skills, Teamwork, training, unmet needs, Wells Fargo|