I am in the second semester of the International Marketing and Sales Masters at Münster University of Applied Sciences. My focus is on innovation management, therefore, I am a research assistant of Innovation Plugins initiative, a project that explores the possibilities of digitalising innovation management and the corresponding tools.

How to Digitally Spark Corporate Innovation

To maintain relevance in the global competitive market, many companies already focus on the development and implementation of innovations, even using digital tools. But, in times of crisis, this focus is most likely to be lost when most businesses concentrate on keeping the daily business running.