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Learn how to uncover what your customers really want and create growth strategies. Get a new perspective on innovation with Jobs-to-be-Done thinking and your “Level 1 Certificate – JTBD + ODI”. Use the interactive format and discussions to connect with innovation executives. Share your experience in customer-centric innovation.

Jobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice.

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