Defining an Innovative Firm – It is Much More Than Technology

Innovation is very much the word of the moment. We hear it used in science, the arts, in politics, in society, and often for good reason. For example, the creation and building of the European Union, is one of the most innovative – and indeed frustrating – processes in history. So what actually is innovation? Read more in this article by IMD professor Georges Haour, IMD, one of the world's top business schools.