Ideascale

About Ideascale

IdeaScale is the largest cloud-based innovation software platform in the world with more than 25,000 customers and 4 million users. The software allows organizations to involve the opinions of public and private communities by collecting their ideas and giving users a platform to vote. The ideas are then evaluated, routed, and implemented, making IdeaScale the engine of crowd-powered innovation. IdeaScale’s client roster includes industry leaders, such as Adobe, Cisco, the Department of Homeland Security, Marriott, the US Navy, NBC, Xerox, and many more.

5 Tips to Create a Strong Product Vision

Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.

2020-01-23T12:13:11-08:00January 28th, 2020|Categories: Strategies, Support for SMEs|Tags: , , , |

Positive Ways to Handle Employee Resignations

All good things come to an end. As an employer, this can ring true when your favorite employee springs up without warning, and tables a resignation letter. No matter the work environment you provide, there are things beyond your control that can see your employee of the year want to leave.

The Future of Email Marketing: Trends and Predictions for 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

Five Principles of Innovation Measurement

What gets measured gets managed. Innovation is not serendipity; it’s a managed process of transforming novel ideas to achieve their business value. You can only manage what you measure.

Innovation Differentiators: Information and Implementation

What separates the great innovators from the industry laggards? What empowers long-standing hierarchical organizations like LEGO to make big, creative bets that pay off (like the LEGO Movie) while other once-great brands like Tower Records, Pan Am, or Pets.com have all gone away?

Improving Safety in Extreme Work Environments through IoT

Sustainability is a widely known concept. However, finding a balance for its three main pillars (society, economy, and environment) is not easy. Society demands that companies respect and protect the environment while generating benefit, improving the country’s economy and respecting every member of society. 

2020-01-14T12:25:11-08:00January 17th, 2020|Categories: News, Open Innovation|Tags: , , |

Directorates Pay a High Price for Ignorance

Of the many risks that directors should be aware of, innovation is the most complex. A corporation that invests in innovation risks failure. A corporation that doesn't invest in innovation risks annihilation due to the many threats from small startups and mega-corporations alike, in a variety of areas.

Quantum Computing, Zen Philosophy and Space-Time

The up-and-coming field of quantum computing, currently in a prototype phase, will probably be an innovation with exponential and wide-ranging impacts in the power and speed of information technology. There are some interesting parallels between the behavior of quantum computing particles, or qubits, and basic principles of Zen Buddhist philosophy. Like modern physics, this article employs a “space-time” concept of innovation, with implications for the process and intensity of new idea development within organizations.

How Is Digital Innovation Changing Marketing?

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

Innovative Ways for Your Employees to “Always Be Learning”

One of the most significant investments any business can make is in its staff. This goes beyond the simple fact of paying for salaries and benefits, however — in order to be a truly valuable element of a company, employees must be genuinely nurtured.

Four Ways Data is Improving Healthcare

Harnessing medical data can, and will, improve healthcare, writes GE Healthcare President and CEO Kieran Murphy in the GLOBAL INNOVATION INDEX 2019. This article is part of a series about the power of innovation to solve social and economic challenges. Stories and statistics are drawn from the World Intellectual Property Organization’s Global Innovation Index 2019.

2019-12-03T17:29:38-08:00December 6th, 2019|Categories: News|

May the 4th Industrial Revolution be with You, Part 5: ‘Money’s too Tight to Mention’

This article is the fifth in a series which takes an in-depth look at how the changes brought about by the advent of the 4th Industrial Revolution are playing out on the world stage and how these changes are literally revolutionising the way things are done both at home and in the workplace.

2019-12-05T07:03:33-08:00December 5th, 2019|Categories: Trend Alert|Tags: , , , , , |

Four Innovation Themes from Open Nation 2019

Every year, IdeaScale hosts innovation leaders and creative thinkers from around the world in a global summit that shares innovation best practices. These leaders share success stories, failures, challenges, and solutions as they get to know each other so that they can call on one another throughout the year (long after the event is over).