Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.
All good things come to an end. As an employer, this can ring true when your favorite employee springs up without warning, and tables a resignation letter. No matter the work environment you provide, there are things beyond your control that can see your employee of the year want to leave.
The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.
What gets measured gets managed. Innovation is not serendipity; it’s a managed process of transforming novel ideas to achieve their business value. You can only manage what you measure.
What separates the great innovators from the industry laggards? What empowers long-standing hierarchical organizations like LEGO to make big, creative bets that pay off (like the LEGO Movie) while other once-great brands like Tower Records, Pan Am, or Pets.com have all gone away?
Sustainability is a widely known concept. However, finding a balance for its three main pillars (society, economy, and environment) is not easy. Society demands that companies respect and protect the environment while generating benefit, improving the country’s economy and respecting every member of society.
Of the many risks that directors should be aware of, innovation is the most complex. A corporation that invests in innovation risks failure. A corporation that doesn't invest in innovation risks annihilation due to the many threats from small startups and mega-corporations alike, in a variety of areas.
The up-and-coming field of quantum computing, currently in a prototype phase, will probably be an innovation with exponential and wide-ranging impacts in the power and speed of information technology. There are some interesting parallels between the behavior of quantum computing particles, or qubits, and basic principles of Zen Buddhist philosophy. Like modern physics, this article employs a “space-time” concept of innovation, with implications for the process and intensity of new idea development within organizations.
You won't find your office's creativity vampire hiding in the dark supply closet or hanging from the ceiling for a snooze.
In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.
There are four ways to crowdsource answers to your innovation challenges: garden variety crowdsourcing, distant expert sourcing, expert targeting, and force multiplying.
One of the most significant investments any business can make is in its staff. This goes beyond the simple fact of paying for salaries and benefits, however — in order to be a truly valuable element of a company, employees must be genuinely nurtured.
Harnessing medical data can, and will, improve healthcare, writes GE Healthcare President and CEO Kieran Murphy in the GLOBAL INNOVATION INDEX 2019. This article is part of a series about the power of innovation to solve social and economic challenges. Stories and statistics are drawn from the World Intellectual Property Organization’s Global Innovation Index 2019.
This article is the fifth in a series which takes an in-depth look at how the changes brought about by the advent of the 4th Industrial Revolution are playing out on the world stage and how these changes are literally revolutionising the way things are done both at home and in the workplace.
Every year, IdeaScale hosts innovation leaders and creative thinkers from around the world in a global summit that shares innovation best practices. These leaders share success stories, failures, challenges, and solutions as they get to know each other so that they can call on one another throughout the year (long after the event is over).