social change

We are all very familiar with traditional examples of collaboration and co-creation that produce commercial benefits for companies – Nike, P&G, Electrolux, Unilever, Frito-Lay, etc. But what about social benefits; can emerging platforms of collaboration and co-creation also produce social benefits? Can they channel the energy of everyday citizens into constructive activities that usher change in a more peaceful and civil manner than what we are witnessing across Egypt today? In my opinion, the answer is a definite yes.