(the “Site”) is a website owned by IdeaScale, a cloud-based software company that licenses an innovation management platform employing the principles and practices of crowdsourcing.

You are invited to submit articles, post comments, sign up to receive RSS feeds, sign up to receive more information about various offers at the Site and visit the Site. By using the Site, you expressly acknowledge and agree that any use of the Site will be in accordance with these Terms of Use.

If you do not agree to be bound by these Terms of Use, you may not use the Site. The Site reserves the right to modify these Terms of Use at any time and will publish notifications of material modifications at its sole discretion. By continuing to access the Site after notice of such modifications has been published, you signify your agreement to be bound by them.

By submitting content to you are granting the Site (or any of its assignees) a perpetual, royalty-free, and irrevocable right and license to use, reproduce, edit, adapt, publish, translate, distribute, transmit, publicly display, sublicense, create derivative works from, transfer, and sell any such information.

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Sharing Content from collaborates closely with its writers to produce content we believe will interest readers in the field of innovation. We are happy when users want to refer to our writers’ work but we ask you to respect fair use principles. While you may copy small segments or a paragraph or two for quotation purposes, we do not allow you to replicate the article for another web site without our written permission. Fair use principles also mean you should provide a link back to the original source on Thank you for respecting our rights and those of our authors.

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White Space Mapping – Seeing the Future Beyond the Core

In the world of hyper-innovation every company needs to address the unknown. Idris Mootee of Idea Couture takes a look at white space mapping, a tool for overcoming your fears.

When people talk about exploring white space in innovation, they are often referring to the need to explore under-served markets or businesses that are outside their core. White space is where unmet and unarticulated needs are uncovered to create innovation opportunities. It is where products and services don’t exist based on the present understanding of values, definition of business or even existing competencies.

Read the full article published at
Include direct link to article as well.

Sharing videos and webcasts produced by

We apply the same guidelines for sharing videos and webcasts. You are very welcome to share them by posting a link to the video or webcast published at

Commenting Rules

Please see below for the Comments Policy:

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Disclosure Policy

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The Site reserves the right to remove content, which, in its sole discretion, violates any of the rules, set forth herein of which it becomes aware, but is under no obligation to do so. If you are offended by any content of the Site, stop using the Site.


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You agree that any dispute arising out of or relating to these Terms of Use or any content posted to the Site, will be governed by the laws of The United States of America, excluding its conflicts of law provisions, whether based in contract, tort, statutory, or other law, will govern including copies and republication thereof.


If you believe that any content on the Site violates the Terms of Use, please notify the Site by sending an email to