Innovation of National Trade Associations

By: Naseem Javed

All over the world, members of most national trade associations, no longer wish to pay heavy dues just to wait a year to spend few days in an annual convention, receive quarterly newsletters and some educational webinars. They find all these too slow and very boring.

Although there are some very high performance associations providing unified voice and lobby and great activities for their members, but by and large most are very traditional and trapped in old thinking and very slow speed.

What modern day members want is real live action, all the time, live 24×7 and 365 days of the year, with real time connectivity and interactive bounce from across the world. Today it is all about limitless real-time engagements in pursuit of open global commerce. The social media world was never a few-days-a-year activity. It’s constantly alive and ready to transact all hours. This is where a new generation of trade associations will become globally interactive on live three-dimensional offerings to play major national economical development leadership for their members. Welcome to a new 24x7x365 live world of trade engagements.

The world has opened up to some amazing opportunities. Trade associations and Chambers of Commerce can play a dramatic role. How Alibaba sold USD$1 billion in just three minutes and now poised to achieve this in one single minute, proves something. This was not a secret handshake billion-dollar deal of something like a nuke submarine, but all small items, all small amounts all funneled into a billion-dollar heap. Well done, Alibaba. This proves how technocalamity dances with global trade on world stage. Now Chambers of Commerce and Trade Associations of all over the world are also being invited to global dance floors of greater prosperity.

Let’s start the music…

Cyclones of artificial intelligence laced digital platforms like LinkedIn and baby-Alibaba models are coming like swarms. All around the world, such platforms will offer dramatically live interactive membership engagements and challenge old traditional association formats.

National Trade Associations, Chambers of Commerce, and economical development agencies all around the world already mandated to foster economical development in their own vertical sectors in their own regions must now demonstrate superior live ‘mobilization’ and ‘deployment’ expertise. After all, trade associations already have all the soft-infrastructure, contacts, and data but seriously lacking the fluidity of high-quality live interactive space leading to showcasing and creating constant streams of profitable trading for their members.

So how will this work…?

Understanding National Mobilization of Entrepreneurialism Protocols:
Today, platforms like LinkedIn or Facebook can suddenly set up a membership-based multi-layered platforms focused on high-power vertical sectors with 24x7x365 LIVE programming and engagement options. Such platforms can be offered free or for a fraction of costs and will have no difficulty attracting thousands to millions members in each trade sector. Today, it will take less than 100 days to have a live 24x7x365 thriving national-global-platform, showcasing a powerful national trade group, in living colors with 1000 or 1,000,000 members. The National Mobilization of Entrepreneurialism Protocols lays out customized blueprints to showcase national trading and manufacturing capabilities.

The above programs are primarily not funding dependent, they demand deployment strategies and global age smartness, as most soft-infrastructure is already in place, but senior level workshops and deeper studies are critically mandatory.

With some 100 nations in the race, there are some 100,000 trade associations sprinkled all over the world showcasing their vertical trade sectors. Only a very small percentage – those with strong mandates to lead the prosperity of their members and showcase them to the world on 24x7x365 live engagement models – is expected to change. Some ideas on blueprints and Cabinet-Level guidance on deployments and ‘national mobilization of entrepreneurialism’ is available on Google.

Silicon Valley was never forced upon post industrial thinking of the corporate leadership of the day; it started out very quietly by smart techies toying in their garages creating their own hardware, and software, tumbling into their own new terms and language with a brand-new voice and culture of extraordinary speed needed to transform the world economies. It did transform the world; but this one is 1000 times bigger.

What’s stopping it?
Why wouldn’t any trade association, already with 1000 to 100,000 members in any vertical sector, dance on an advance-level global access live digital platform so each member would showcase to trade with improved presence and maximum impact in national and global markets? This is not about mostly outdated, traditionally flat listings of names, addresses with website links on association websites as membership directories. This is dynamic 24x7x365 social media type live colorful interactive engagements. This is more about new thinking to boost entrepreneurialism with new technologies as transformation into this league demands more global age expertise and not necessarily new funding?

What’s stopping it?
Why can’t trade organizations with already all the research and knowledge about their vertical sector, bring high value insights and debates under the nation’s umbrella of ‘National Global Age Agenda of Entrepreneurialism & Exportability’ as a live and collaborative approach? Why can’t they also select, key high-profile qualified candidates as spokespersons for local-global live TV debates on the same platforms? Why the already mandated ‘vertical sector’ can’t get global trade and high quality exposure as a prime responsibility for greater success. Especially if almost free technologies offer such options and helps boost membership’s access and trading.

What’s stopping it?
Why can’t national trade associations open up their leadership agenda, create vertical bounce of their memberships with other major trade associations, venture capital associations, angel investors groups, export promotion bureaus and trade chambers plus dozens of other local-global specialized bodies and groups, all to dramatically increase live interactive trading opportunities to enhance member’s prosperity and the nation’s GDP to new heights.

What’s stopping it?
Why can’t new thinking of technocalamity be allowed to grow; where overflow of free technologies and entrepreneurialism is deployed as the biggest national hidden treasure of country. It’s the hidden entrepreneurial talent that’s massively untapped, undiscovered, and uncommercialized but ready for mobilization? Why can’t such deployments be not about armies landing on beaches to seek and destroy but about armies of entrepreneurial members landing with collaborative synthesizim and innovative skills for mutual prosperity?

Five Transformational Benefits:

Unstoppable: Smarter and high performance trade membership models will start to emerge around the world to claim their superiority of their membership performances and dance on global stage.

Affordable: Technocalamity is where overflow of free technologies surpass old systems; therefore it’s all about new and entrepreneurial mobilizations to serve its members via prosperity

Profitable: The ‘not for profit’ status does not prohibits any trade association to become highly profitable to re-invest in added value and latest features to enhance its own member engagements.

Mandates: Trade associations will play a powerful role in their regions by being on highly interactive and globally accessible platforms to enhance trading and prosperity options for their members.

Management: Trade association management must come under the entrepreneurial influences and deployments as traditional association administration is being taken over by artificial intelligence.

The time to change has already passed it’s now time to mobilize and revolutionize national entrepreneurialism and hidden talents and quality goods and services. Welcome to a new world of prosperity via collaborative synthesizim, diversity, tolerance and fair trade. Smart ones can aim to ring a billion dollar a minute in sales for their memberships.

It is global age, it is global stage, and it’s almost free, time to know the difference and time to learn some new dance steps.

Shall we..?