We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.
Each strategic consultation with an IdeaScale Innovation Strategist starts with you. What outcomes would you like to see in 6 months time?...in 1 year?
Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?
What is the role of leadership in an innovation program? In reviewing the stories our clients have shared these past 4 years, I identified two common roles for leadership in an innovation program:
The business needs to define strategy, profitability, and relevance at any given time to break through bottlenecks and avoid pitfalls on the path to innovation.
Now, more than ever, the corporate innovation industry grows as quickly as the technology that drives it. Thus, corporate innovators must set up the right foundational framework to kickstart their efforts. This Ultimate Corporate Innovation Playbook provides that framework by examining:
Not sure how to improve your product - or to come up with a new one? Try Contradictory Innovation, which could lead you to a stroke of brilliance.
To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset. Often, due to a sense of urgency to play catch-up or disrupt the market, they skip empathy and define stages of design thinking and jump to ideation and build a prototype of the new solution.
Productivity and creativity fuel professionals as they make strides in their field. But small things can chip away at workflow, substantially impacting projects and presentations. Focus is an essential skill to exercise in the office, but it is in jeopardy because of one significant threat—distractions.
At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.
The industries of manufacturing and energy are poised for more disruptive change perhaps than any other industry. These companies are impacted by sustainability issues, consumer attitudes and behaviors, digitization, 3D printing, emerging automation and technology, and so much more.
The modern world is constantly moving forward, and at an ever-increasing pace. The rate of change is highly influenced by the rate of technological development.
The non-duality principle of Zen philosophy suggests a more intensive approach to the dimensions of innovation “space-time.” Business teams should stop following a simple sequential procedure in which new ideas are accepted or rejected almost as soon as they arise. Instead, they should take extra time and create a “learning space” or study environment for all of the new ideas in place of the typical reactive, judgmental, for-or-against decision-making process. Connections between these ideas may lead to further innovation opportunities.