Strategies

3 Ways to Reduce Costs While Maintaining Business Integrity

Integrity is regularly considered one of the top characteristics that a business leader can have — whether you're asking employees or CFOs. Sometimes, however, business integrity is considered a cost or burden — a commitment that is almost guaranteed to make a business harder to run over time.

5 Tips to Create a Strong Product Vision

Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.

2020-01-23T12:13:11-08:00January 28th, 2020|Categories: Strategies, Support for SMEs|Tags: , , , |

Five Principles of Innovation Measurement

What gets measured gets managed. Innovation is not serendipity; it’s a managed process of transforming novel ideas to achieve their business value. You can only manage what you measure.

Five Perspectives of Innovation Management Maturity

The success of innovation management is never an accident; it’s a holistic management process with an iterative thought-out planning and execution continuum.

Spotless: An Innovation Roadmap

Bridie Scott is an Innovation Manager at Spotless and she’s taken the business on a journey from a large-scale company with big goals to a company that is listening to and empowering all of their frontline employees in the innovation process.

How Can You Use Gamification to Boost Innovation?

A serious game based on innovation methodologies can be an extremely useful tool at different phrases of implementing innovation in a company. Let's take a look at how to implement gamification into your innovation strategy.

Why Experiential Marketing Is A Must In 2020

Consumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.

Innovation Via the Customer Journey

Innovation is usually spoken of in relation to products, research, and development. However, every aspect of your business can be innovated. In fact, one of the most important – and often overlooked – is customer service. Innovative customer service helps you build loyalty, encourages repeat business, and can also bring in new buyers as they observe how you care for your consumers.

Five Takeaways from Our Innovation Conversation with Clorox

IdeaScale hosts a monthly podcast with innovation leaders, intrapreneurs, and other game changers out there. This past month our interviewee was Dr. Navin Kunde who currently leads the Open Innovation group at The Clorox Company, a US-based consumer goods company in the Fortune 500.

Tips for Established Businesses to Survive the Startup Surge

So much has already been said about what smaller, fresh companies need to do in order to gain a competitive edge in a well-developed market, but how often do you think about what those well-established businesses should do to achieve the same?

How Do You Define INNOVATIVENESS? Getting it Wrong Could Cost You

Underlying an innovative culture driven by an innovative leader is innovativeness. Innovativeness drives business growth by increasing innovation opportunities.

Do You Know Your Company’s Implementation Rate?

With the rise of the innovation department, numerous organizations are focusing their attention on their company’s ideation rate. A good ideation rate generally predicts other positive company health indicators: profitability, higher employee retention rates, reported customer success, but there’s another innovation health indicator that we think organizations should pay attention to: their implementation rate.